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Staging is preparing a home for sale in a way that highlights its best features and makes it appeal to the majority of buyers. It is the number one marketing tool used nowadays by real estate agents, builders, and investors.
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Why Stage a Home?
First Impression Seals the Deal
Buyers will form an opinion about the home within the first few seconds of viewing it. How they see it will make the difference between an offer or no offer, a sale or no sale! With almost all buyers seeing a listing online first, how it shows in the photos will determine whether or not they decide to view it. As a seller, you get only one chance to make a great first impression on buyers. Would you want to miss this opportunity?
Buyers will form an opinion about the home within the first few seconds of viewing it. How they see it will make the difference between an offer or no offer, a sale or no sale! With almost all buyers seeing a listing online first, how it shows in the photos will determine whether or not they decide to view it. As a seller, you get only one chance to make a great first impression on buyers. Would you want to miss this opportunity?
More Profit
In a 2015 National Association of Realtors (NAR) survey of real estate agents, 81% say it is easier for buyers to visualize a staged property as a future home. The majority also believe that staging increases the sale price, some saying by up to 15%. In another recent survey by HomeGain, the return on investment in staging is found to be almost 200%. Home staging costs sellers much less than the first list price reduction, while putting more money in their pocket.
Faster Sale
Staged homes also sell faster because they get more showings and show better. According to a 2016 Real Estate Staging Association (RESA) report, homes that are staged before hitting the market sell in an average of 23 days, 90% faster than homes that are listed on the market “as is”.
In a 2015 National Association of Realtors (NAR) survey of real estate agents, 81% say it is easier for buyers to visualize a staged property as a future home. The majority also believe that staging increases the sale price, some saying by up to 15%. In another recent survey by HomeGain, the return on investment in staging is found to be almost 200%. Home staging costs sellers much less than the first list price reduction, while putting more money in their pocket.
Faster Sale
Staged homes also sell faster because they get more showings and show better. According to a 2016 Real Estate Staging Association (RESA) report, homes that are staged before hitting the market sell in an average of 23 days, 90% faster than homes that are listed on the market “as is”.
Is Staging Just for Vacant Homes?
The benefits of staging equally apply to seller-occupied and vacant homes. For a few hundred dollars, and using the seller's own furniture and accessories, a professional staging company like Stage to Sell by Samia can transform a seller-occupied listing into a showhome! A stager will help declutter, organize, rearrange, depersonalize, and decorate an occupied listing to give it an updated look that appeals to all potential buyers.
For a vacant home, staging is an absolute must! Buyers simply can't visualize a vacant space no matter how nice the finishes or upgrades are. Buyers nowadays view homes online first, and a vacant listing would rarely make it to the list they choose to visit. A listing left vacant is missing on many showing and offer opportunities.
For a vacant home, staging is an absolute must! Buyers simply can't visualize a vacant space no matter how nice the finishes or upgrades are. Buyers nowadays view homes online first, and a vacant listing would rarely make it to the list they choose to visit. A listing left vacant is missing on many showing and offer opportunities.